Business is booming – there is an overwhelming interest in your facility and it's fantastic, but it can be a little overwhelming. Do you have a quick and easy way to keep leads organized and transfer the information once a booking is official? Do you look at the spreadsheets, paper files and post-it notes you are stuck with, and wonder, "Is there a better way to track these leads to booking conversions?" EventPro's Enquiries Module is the answer.
The Enquiries Module is just one of many amazing features in EventPro that will keep your business running smoothly and make your work much easier! It provides an easy and efficient way to track potential business. Use it to collect and store all of the relevant information about a potential customer and event, including the enquiry source, lead status, estimated value, probability and more. Record ongoing communications with the customer and set actions to remind you to stay in contact. When the prospective customer decides to book your facility, simply convert the enquiry into an actual booking that uses the pre-entered data.
Convert an Enquiry to a Booking in One Easy Step
With this module, you can easily make a booking from an enquiry you've already recorded. The Booking Wizard makes it a snap! The Enquiries module adds a special page in the Booking Wizard, where you can choose the Enquiry from which the booking will be made. Just like that, all the details you recorded for the enquiry are automatically transferred over to the new booking.
Evaluate Sales Success and Analyze Marketing
In addition to streamlining data entry, the Enquiries Module can also help you analyze the success of your sales and marketing departments. With your own customized Enquiry Sources and Status Codes, you can record where potential customers hear about your business and why they choose or do not choose your facility.
You can create detailed enquiry sources such as "Email Campaign", "Sales Convention", "Website", "Word of Mouth", "Return Business" and many more. Later, use the information to determine which of your marketing campaigns generate the most interest and the most successful sales leads.
With status codes, your leads are not limited to the standard "Hot", "Warm" and "Lost". Create informative status codes such as "Won – best selection", "Won – prices", "Lost – prices", "Lost – event cancel" and many more. The data can later be collected into reports that pinpoint the strong and weak points in your sales process.
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